In Full Battle Gear

Welcome to the exciting world of broadcast media. As international television showcases a gamut of new programs, so have our very own local stations. TV series and sitcoms (situational comedies), drama anthologies, variety shows, talk shows, and sports-oriented programs are some of the tried and tested formats that viewers continue to enjoy. These days, however, flavors have been added to these formats by competing networks with the hope of attracting more viewers into their fold. In this industry, high viewership could only spell more income for the network, since advertisers tend to flock to where the most number of prospective consumers stay tuned.

ABS-CBN on guard to maintain its industry lead

For a long time, ABS-CBN has been the hands down industry leader, armed with the most bankable artists and personalities and more advanced facilities and technology to extend its reach to the remotest areas of the country. But waking up from its sleep comes GMA-7, hungry for the past two decades to clinch the glory of being No. 1. And while it seems be a long shot, ABC-5, now under the management of businessman Antonio “Tonyboy” Cojuangco, is also aiming for the top spot. With the tight competition, the TV audience can only hope for better television programming.

Philippine Business takes a peak at how the broadcast media game is played and finds out that there is more to it than just good shows. Of course, highly creative TV shows with fresh ideas will always click with the public, but marketing these shows plays a very important role, too.