| Philippine Business Magazine:
Volume 10 No. 6 - Enterprise |
Filipino Fabrics
UNIMODA aspires to develop truly Filipino fabrics
By Anne dela Cruz
In line with the government’s “Buy Filipino”
movement, President Gloria Macapagal Arroyo issued Memorandum Circular
No. 20 directing all national and local government agencies, government
financial institutions, and other government instrumentalities including
public schools, military, and police units to use locally produced
materials for their uniforms.
The circular came at the right time. Uniform manufacturers
were making use of more and more imported materials because of the
lower costs involved. As a result, many local textile manufacturers
lost their only source of livelihood. With the circular, the local
textile and garment manufacturing industry will be boosted and is
expected to generate much-needed jobs for Filipinos.
One group has taken up the cudgels for local textile
manufacturers. The Uniform Manufacturers Organization and Designers
Association (UNIMODA) was formed in October 2002 to address issues
that they felt were important to the industry. “By January
2003, we were a group of 12 and we were mostly made of newcomers
in the industry who wanted to make a difference,” said Olivia
Ang, UNIMODA president and owner of Exclusive Apparel.
UNIMODA has now grown to 26 members committed to
support the government’s “Buy Filipino” campaign
and develop the local uniform industry to be globally competitive.
The organization hopes to provide quality workmanship and service
to its clients, strengthen relationships with all the sectors of
the garments and textile industry, upgrade technical support and
enhance the technical competence of skilled workers, and uplift
the lives of Filipino workers.
The group has so far organized a series of seminars
for their members with the aim of increasing productivity while
maintaining high quality of workmanship and customer satisfaction.
“We also help our members look for clients,”
Ang said. “Of course, there are times when one group will
be jealous of another, but that’s human nature. We just have
to make sure that there is friendly competition among our members.”
But what really keeps the group going is its desire
to help the country develop its own line of indigenous fabrics –
something that the Filipino people can be proud of. The move is
meant to help raise the livelihood levels of these textile manufacturers.
“The influx of cheaper imported materials has
dealt a big blow on our local textile manufacturers,” Ang
said. “It’s a real pity that they have not seen the
potentials of our fabrics like piña (pineapple). You could
say that this is the legacy we want to leave behind for future generations
to enjoy.”
UNIMODA’s technical team headed by designer
Bon Gautier goes all over the country to constantly look for materials
that can be used not only for uniforms but for a complete line of
clothing. They have gone up north in the Ilocos region and the Mountain
Provinces, Bicol, Aklan, Bohol, and down south to Mindanao.
They are working closely with the Philippine Textile
Research Institute to come up with prototypes of the materials they
will be promoting. In the course of their research, UNIMODA discovered
the potential of hablon, the material used for producing blankets
in the Ilocos region, and piña and abaca in the manufacture
of uniforms for government offices.
Just recently, they left for Benguet, Vigan, and
La Union to continue with their research on various materials in
the area.
“What we are trying to do is to slowly change
the mindset of Filipinos to go local,” Ang said. “But
we still have to come up with the prototypes so it will be easier
to convince them.”
They have scheduled a series of exhibits in and around
Metro Manila to promote the idea of using locally produced materials
for their creations. In September, the group is scheduled to go
to Paris and London where they will visit various fashion schools
and meet with commercial attaches.
“This is going to bring us one step closer to
realizing our dream of developing a truly Filipino fabric,”
Ang said.
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