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Philippine Business Magazine: Volume 10 No. 2 - Updates
A new sun rising

Casual observers may think the Philippine mobile telephone market (14 million subscribers) may be a bit saturated. In fact, the penetration rate for cellular phones is still quite low compared to some of its ASEAN neighbors, thus leaving a great deal of upside growth in the market. Sun Cellular - the latest offering of Gokongwei owned Digital Telecommunications Philippines, Inc. (Digitel) – is planning to rise on that bet.

Charles Lim, head of Digitel’s wireless division said the company has roughly P13 billion invested in their new GSM service. Lim also added that they plan to roll out Sun Cellular in March, with their sights aimed on getting one million subscriptions in the next two years.

In its bid to establish its potential as a key player in the industry, Sun Cellular announced recently that it has already met its target of enlisting 100,000 new customers during its pre-launch period. Sun Cellular offers a six-month subscriber package that includes 2-peso per minute calls between Sun cellular phones (versus four pesos per minute for others) and almost double the number of free text messages currently offered by other providers.

The entry of Sun Cellular into the highly competitive cellular phone market is viewed to be a welcome development for the local telecom industry as it will spur more competition that will ultimately benefit consumers.

 
 Signals

The Board of Investments and the Philippine Economic Zone Authority approved 71 projects worth P10.3 billion in January and February, compared to only 59 projects worth P5.0 billion in the same period in 2002. The Department of Trade and Industry said these projects will generate 13,000 new jobs in Western Visayas, Metro Manila, Southern Tagalog and Southern Mindanao.

Foreign equity investments more than doubled to P5.7 billion from P2.4 billion while Philippine equity investments surged 78.5% to P4.5 billion from P2.5 billion.

Tourist arrivals were up 9.6% in the first two months of the year 338,354 despite peace and order concerns. Americans topped the list of foreign nationals visiting the country, with 67,012 tourists compared to 61,605 tourists in the same period last year. Visiting Filipinos from abroad more than doubled to 14,203 from 6,779.
Overseas Filipino worker remittances dipped 2.9% in January to US$534 million from US$551 million in January 2002. Monetary authorities cited the 2.9% decrease in OFW deployment for the same period due to war tensions over Iraq and threats of pay cuts in Hong Kong. The Bangko Sentral believes OFWs have held on to their dollars, expecting the peso-dollar exchange rate to depreciate. In fact, remittances have started to slow down year-on-year since December 2002. Contrary to seasonal expectations, OFWs only remitted US$511 million compared to US$520 million in December 2001. As a result, total OFW remittances amounted to US$6.9 billion, below the US$7 billion to US$8 billion target in 2002.
Bank lending grew 4.4% to P70.9 billion in January compared to a 1.3% decline in January 2002. Commercial bank loan activity has expanded for the past five months, led by a 26.2% average lending increase for the agricultural sector. Lending for manufacturing; utilities; wholesale and retail trade; and financial and other business services likewise turned around from their slumps last year. The growth in overall bank lending contributed to the improvement in bad loan ratios to 15.1% from 18.3%.
 


 
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